San Francisco Fashion Week ® ‘FROM STREET TO RUNWAY’ #SFFW14

SAN FRANCISCO FASHION WEEK® 2014 “STREET TO RUNWAY” represents the new vanguard in the convergence of fashion, technology and innovation, and is THE most pivotal fashion week platform to watch from the innovation and creative capital of the world – San Francisco.

San Francisco Fashion and Merchants Alliance, Inc. (SFFAMA) is pleased to announce San Francisco Fashion Week ® 2014 : September 22-28, 2014. San Francisco Fashion Week ® 2014 will highlight the convergence of fashion and technology featuring trending fashion startups unique to the San Francisco fashion industry while showcasing emerging designers and student collections.


  • 09/22/14 Mon : Opening Reception - RSVP HERE
  • 09/23/14 Tues : Fashion Tech Expo - RSVP Here
  • 09/24/14 Weds : Retail Tech Summit - RSVP Here 
  • 09/25/14 Thurs : Fashion Bloggers Connect - RSVP HERE
  • 09/26/14 Fri : Emerging Designers - RSVP HERE
  • 09/27/14 Sat : Ready To Wear / Part 01 - RSVP HERE 
  • 09/28/14 : Sun : Ready To Wear / Part 02 - RSVP HERE
  • Medias must APPLY to cover any SFFW14 events….For any marketing and sponsorship opportunities, email your inquiry to : 

San Francisco Fashion Week™: September 22 - 28, 2014 FOR IMMEDIATE RELEASE


Presented by SFFAMA:

San Francisco Fashion Week: September 22 - 28, 2014


(San Francisco, CA) - San Francisco Fashion Merchants and Alliance, Inc (SFFAMA) is pleased to announce the schedule for San Francisco Fashion Week 2014 entitled ‘From Street to Runway’. Fast becoming known as the SXSW of fashion weeks, this season’s lineup reflects the entrepreneurial spirit and creative innovation that characterizes San Francisco. As home to numerous tech startups that are changing the way we discover and consume fashion, the Silicon Valley culture plays a vital role in the dialog between fashion and technology. The weeklong program includes fashion shows by emerging designers, tech presentations by emerging technologies and a bloggers gathering featuring international style bloggers as hosts. The opening reception will be held on September 22 at Mercer and will include a Street Style Face-off for the best dressed to show off their walk and compete for a prize!

For the past five years, SFFAMA has provided a community-building platform that has connected hundreds of entrepreneurs and fashion enthusiasts. This year, we’re excited to have Le Tote as one of our community partners. Le Tote will be hosting the Fashion Tech Expo on September 23 at their headquarters in the Mission. Demos include Fashion Discovery Labs HandsFreeiPad, LiveLoveModa, ProductPlay, Rogue, StyleBee, Simple Bra and more. The Le Tote team will discuss operational strategies including customer service, merchandising and quality assurance during a panel talk.

Following the Fashion Tech Expo, the focus will shift to ideas and solutions that elevate the digital and offline retail experience. The Retail Tech Summit will be held at Forio on September 24. Representatives of local innovative startups including Threadflip, Fashion Tech Accelerator and Mindspark GAP, Inc. will discuss the latest challenges and developments in retail technology.

On September 25, Caroline Curran of Perfet10SF, Natasha Lo of The Consistency Project, Rafael Cano of Mr. Renaissance, Lena Drozdova of Silk and Brocade, Kelly Huibegtse at A Side of Sweet and Pete Hopkins of Valencia Street Reviw will host Fashion Bloggers Connect with demos by Brigid Ko, California Crown, Mad Capital, StyleBee, and more, to be held at the General Assembly 

The week will conclude with runway shows by A by Anubha, Apoteca, Areah Kolubah, Betabrand, California Crown Clothing, Jeaneen Brunck, Shock Feathers by Mila Hagen, Stella Carakasi and The Menimal. The runway shows will be held from September 26-28 at Eco-System.

San Francisco Fashion And Merchants Alliance, Inc. [SFFAMA] and San Francisco Fashion Week [tm] have won the Best Producer award category in the past four years at Stellar: San Francisco Fashion Awards.  

Official Partner Sponsors:

Blush School of Makeup, Eco-System, e-Models Agency, General Assembly, Pigment Cosmetics

Community Sponsors:

AIGASF, Atelier Emmanuel, Betabrand, diPietro Todd, Enplug, Heart Wave Media, Le Tote, Threadflip, SFEIC/Paul Mitchell School

In Kind Sponsors:

Blue Angel Vodka, Clif Bar, Galaxy Desserts, Hint Water, Jones Soda, JustFab, SFRoomService, Speakeasy




SAN FRANCISCO FASHION WEEK™ attracts a growing worldwide audience of educated, affluent creative professionals and passionate early adopters in the 21 to 55 years old age range who are key influencers in fashion, design, technology and retail industries. Overall event participation is 60% female with male participation growing year-on-year. Typical participants (both female and male) are trend and tech savvy, educated, creative professionals and entrepreneurs from leading startups and organizations in the San Francisco Bay Area and Silicon Valley.
SAN FRANCISCO FASHION WEEK™ generates over 10,000 unique media images with a media reach of over 1.7 million Bay Area adults and numerous national and global sites reporting. Despite a general decline in overall US apparel and manufacturing sectors, San Francisco’s fashion industry, with 120 years of history and innovation, still ranks 3rd in the US and is currently undergoing a major renaissance as the leading strategic development hub for fashion and technology startups, wearable technologies, and retail and brand technology R&D and innovation eco-systems. According to the Americans for the Arts 2012 industry report, San Francisco’s Arts and Culture activities have the highest per capita economic impact in the United States and enjoy broad-based community and industry support and recognition.