SAN FRANCISCO FASHION WEEK (TM) 2010. San Francisco is about to get a fashion makeover. Produced by: San Francisco Fashion And Merchants Alliance, Inc.
A documentary short about an up and coming San Francisco fashion designer during the weeks leading up to her headline appearance at San Francisco Fashion Week, came into this piece about halfway though production. Originally intended as a pilot for a reality TV series.
Queen of do-it-yourself fashion, designer Christian Joy knows no limitations when it comes to her creations. Christian shares her love for expressing herself through clothing and how her eye for the unique led to her partnership with Karen O., lead singer of the Yeah Yeah Yeahs. She recounts her journey from a small town in the Mid-west to the bustling streets of NYC where she found her niche in costume design. Always pushing the boundaries of conventional art, Christian describes her latest endeavor of melding theoretical concepts with fashion. Every detail of her imaginative design encompasses the technique and playful nature that truly makes everything she creates a joy.
Executive Producer: Megan Cunningham Producer: Katie O'Rourke Director of Photography: Michael Waitt Editor: Katie O'Rourke Graphics: Simon Yuen
Production Notes: Associate Producer: Tess Salalac Live concert footage of the Yeah Yeah Yeahs courtesy of Interscope Records. Additional photos of The Skeleton Costume courtesy of Rachel Warner.
