SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

SFFAMA, Inc. possesses the in depth understanding of the ever changing and unique San Francisco Bay Area fashion industry landscape. In utilizing the latest technology in social media marketing and hosting innovative industry related events we are highly adaptable and very progressive in our thinking .


Mission. In utilizing social media marketing, SFFAMA, Inc. was created to provide an ongoing open dialog between the local merchants and fashion entrepreneurs to form a cohesive alliance in promoting creative synergy and productive business opportunities.

Our organization is focused on tackling the local fashion entrepreneur needs in the current economic climate and in all facets of their business strategy to offer solutions by means of altruistic vision, coop alternatives and sustainable approach.

Services. Education, Training, Publicity, Public Relations, Relationship Building, Social Media Marketing, Relevant Industry Events, Fashion Showcases, Speaking Forums, Apprenticeship and Mentorship Programs, Business Educations, Trade Matchings, Networking Opportunities, Entrepreneurship Structuring, Marketing and Consulting with Web 2.0 Technology Development.

SFFAMA is NORCAL’s fashion industry’s Go To Resource!

More about SFFAMA: SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, SFFAMA, in short, is the ultimate “go to” resource for fashion in Northern California with close to 1,000 members in our social network at Ning.

Since 2009, we have continued to converge, social media, social good and social commerce. With our popular tech and business workshop ‘FASHION MASH-UP’, SFFAMA pushes for education and technology as very integral aspects in the business of fashion.

SFFAMA’s events such as PRET-A-PORTER San Francisco, THE BEAUTY EXPO, FASHION FEUD, INDIE BAZAAR, PROJECT SAN FRANCISCO, THE FASHION TOUR, FASHION MASH-UP, SAN FRANCISCO FASHION WEEK are very well attended and received by the local community.We’ve also recently launched ‘SFFASHIONTV.COM” and “FASHIONBLOGGERSCONNECT.COM”.

SFFAMA is one of the top ticket sellers on Eventbrite. SFFAMA’s founder Owen Geronimo also won the coveted ‘Best Fashion Event Producer of the Year’ at 2010’s San Francisco Fashion Awards.