Press Release

SAN FRANCISCO (June 21, 2011) - San Francisco Fashion and Merchants Alliance, Inc. (SFFAMA) is pleased to announce San Francisco Fashion Week 2011 August 8-14, 2011. San Francisco Fashion Week (tm) 2011 will highlight the convergence of fashion and technology unique to the San Francisco fashion industry while showcasing emerging designers and student collections. Events include week-long technology and fashion workshops to be held at various locations, including Wix Lounge, the Apple Store in downtown San Francisco, EFactor HQ Office, 5 Claude Lane Gallery, Pigment Cosmetics and weekend runway shows August 12, 13,& 14, 2011 to be held at MADRONE STUDIOS.

In utilizing social media and fashion-focused event production, San Francisco Fashion And Merchants Alliance, Inc. is the leading organization acting as a catalyst for fashion and technology locally. With the burgeoning indie fashion scene, SFFAMA is leading the San Francisco fashion industry toward reinventing itself as the next fashion capital and signifies this year’s theme of “A New Beginning.” San Francisco Fashion Week (tm) 2011 is produced by SFFAMA Inc., a California non-profit corporation focused on business and technology education for fashion and creative industries.

San Francisco Fashion Week ™, 2011 is one of the many successful fashion events along, with Project San Francisco, The Beauty Expo, Fashion Feud, Fashion Mash-Up Workshops and Pret-A-Porter SF that SFFAMA has brought to fruition locally.

To find more about San Francisco Fashion Week (tm) 2011: advance purchase tickets, week-long schedule, list of sponsors and designer line-up for runway shows are available online by visiting www.sanfranciscofashionweek.net. For media relations, contact Owen Geronimo -at- contact@sffamainc.org.

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