SAN FRANCISCO FASHION WEEK (tm) 2011

Press Release

Fri, 05 Aug 2011 06:39:00 -0400

SAN FRANCISCO (June 21, 2011) - San Francisco Fashion and Merchants Alliance, Inc. (SFFAMA) is pleased to announce San Francisco Fashion Week 2011 August 8-14, 2011. San Francisco Fashion Week (tm) 2011 will highlight the convergence of fashion and technology unique to the San Francisco fashion industry while showcasing emerging designers and student collections. Events include week-long technology and fashion workshops to be held at various locations, including Wix Lounge, the Apple Store in downtown San Francisco, EFactor HQ Office, 5 Claude Lane Gallery, Pigment Cosmetics and weekend runway shows August 12, 13,& 14, 2011 to be held at MADRONE STUDIOS.

In utilizing social media and fashion-focused event production, San Francisco Fashion And Merchants Alliance, Inc. is the leading organization acting as a catalyst for fashion and technology locally. With the burgeoning indie fashion scene, SFFAMA is leading the San Francisco fashion industry toward reinventing itself as the next fashion capital and signifies this year’s theme of “A New Beginning.” San Francisco Fashion Week (tm) 2011 is produced by SFFAMA Inc., a California non-profit corporation focused on business and technology education for fashion and creative industries.

San Francisco Fashion Week ™, 2011 is one of the many successful fashion events along, with Project San Francisco, The Beauty Expo, Fashion Feud, Fashion Mash-Up Workshops and Pret-A-Porter SF that SFFAMA has brought to fruition locally.

To find more about San Francisco Fashion Week (tm) 2011: advance purchase tickets, week-long schedule, list of sponsors and designer line-up for runway shows are available online by visiting www.sanfranciscofashionweek.net. For media relations, contact Owen Geronimo -at- contact@sffamainc.org.

08/08/2011-08/14/2011 (Week Schedule) San Francisco Fashion Week (tm) 2011. A NEW BEGINNING

Fri, 05 Aug 2011 06:35:00 -0400

WEEK SCHEDULE 08/08/2011 - 08/14/2011

08/08-08/10 - Apple Workshops, Apple Store, Stockton & Market, Free, 5-7pm

08/08-08/14 - Fashion Exhibit, 5 Claude Lane, SF

08/08 - SFFW 2011, Opening Party/ Industry Event, Invite Only
08/09 - Social Media Workshop, Pigment Cosmetics, Buy Tix Online
08/10 - Fashion Bloggers Connect & Mini-Trunk Show, EFactor HQ Office, 870 Market St. Suite 828 San Francisco. Buy Tickets
08/11 - Reception: Fashion Exhibit and Installation with Art, 5 Claude Lane Gallery, 6-10pm
08/12 - Runway # 1, Emerging, Madrone Studios, Dress Code Enforced, 6-9 pm, Buy Tix Online, Tickets Are Very Limited
08/13 - Runway # 2, Ready To Wear, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited
08/14 - Runway # 3, Couture/Avant Garde, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited

08/08-08/10/ 2011 APPLE Workshops & Schedule @ Apple San Francisco

Fri, 05 Aug 2011 06:32:00 -0400

08/08 Monday - Apple Talks, Apple San Francisco, One Stockton (Free To Attend) (5-7pm)

5pm - Doug Birnbaum, Photographer/ Aug. 8, Mon. 5pm

San Francisco Fashion Week: Doug Birnbaum, Fashion Photographer
Doug Birnbaum is a fine-art portrait photographer who has followed emerging designers and fashion stars from small shows to some of the most prestigious events in the city. In 2011, American Photography called him “an emerging photographer to watch.” Join us to hear about his work, from photojournalism behind the scenes at fashion shows to his engaging fine art series.

6pm - Zoe Hong, Fashion Designer/ Aug. 8, Mon, 6pm

San Francisco Fashion Week: Zoë Hong, Fashion Designer
Line sheets, which show sketches of clothing styles, are a critical element in sales and can help you develop a professional reputation with buyers. Designer Zoë Hong will discuss the basics of how to create an aesthetically pleasing, professional line sheet, including how to draw flats in Illustrator, what information to include, and tips on how to format pages.

08/09 Tuesday - Apple Talks, Apple San Francisco, One Stockton (Free To Attend) (5-7pm)

5pm - Lawrence Valenti, Solz Shoes/Aug. 9, Tues, 5pm

San Francisco Fashion Week: Lawrence Valenti, Designer
SOLZ Shoes was founded on the belief that your shoes are an extension not only of your feet, but also of your personality. Lawrence Valenti, cofounder and creative director, brings this belief to life on the Mac, including sketching product designs on a MacBook Pro and using iMovie to create video for potential investors. Join us as he shares the SOLZ design, production, and marketing process, as well as some tips on how to use your Mac as a mobile office.

6pm - Ben Raviv, Designer, Alphyn Industries/Aug. 9, Tues, 6pm

San Francisco Fashion Week: Ben Raviv, Fashion Designer
Mobile devices are here to stay, but most people are still looking for a good place to keep them. Ben Raviv, CEO of Alphyn Industries, will discuss how apparel technology enables the wearer to use a device on the go, and how novel materials and old-world craftsmanship can bring comfort, style, and sophistication to the art of communication.

08/10 Wednesday - Apple Talks, Apple San Francisco, One Stockton (Free To Attend) (5-7pm)

5pm - Eric Broers, Wix.com/ Aug. 10, Weds, 5pm-7pm

6pm - Meredith Nevard - Wix.com/ Aug. 10, Weds, 5pm-7pm

San Francisco Fashion Week: Eric Broers and Meredith Nevard
San Francisco–based artists Eric Broers and Meredith Nevard use Wix to further their exposure and complement their creations. Join us as they demonstrate how the Wix design platform for Flash helps them promote their art on a clean, easy, and professional site, and enables powerful social networking.

08/08/11 OPENING PARTY - San Francisco Fashion Week (tm) 2011

Fri, 05 Aug 2011 06:27:00 -0400

[ See MORE PICS ]

San Francisco Fashion And Merchants Alliance, Inc. & Wix.com Present:

Dress Up! Show Up! Mingle! Join local fashionistas, fashion bloggers, fashion entrepreneurs, fashion techies. Meet the fashion designers of San Francisco Fashion Week (tm) 2011.

THIS IS AN INVITE ONLY EVENT. Product Launches and Presentations. PHOTO BOOTH BY: SFFAMA

08/09/2011 SOCIAL MEDIA, PR & Marketing In The Fashion Industry @ Pigment Cosmetics

Fri, 05 Aug 2011 06:24:00 -0400

[ L-R: Helen Zhu, Jen Bennett & Lizzy Isenberg ]

[ L-R: Mika Uehara (Moderator), Helen Zhu, Jen Bennett & Lizzy Isenberg ]

SFFAMA, LOOKAROO and Pigment Cosmetics

Present: SAN FRANCISCO FASHION WEEK (tm) 2011

TECH SERIES/ Social Media, PR & Marketing in the Fashion Industry

Date: AUG. 09, 2011, Tuesday, Door Opens at 6pm

Location: Pigment Cosmetics, One Market, Studio # 2, San Francisco, CA

Hosted By: MIKA UEHARA @ Lookaroo

We’re inspired by moments of brilliant fashion and style wherever we are, so we created Lookaroo to help capture, store, and share those moments quickly and easily. We also made it easy to organize and search inspirations so you can find your looks and styles for whatever you need.

Started by former owners of apparel brands who have a penchant for small labels and boutiques, Lookaroo is based in San Francisco, CA, but is happy to call the global community its home.

SPEAKERS:

LIZZY EISENBERG of Shop Style @ http://www.shopstyle.com/

Lizzy Eisenberg is responsible for business development and marketing efforts for ShopStyle, US. Lizzy manages relationships and grows partnerships with over 300 retailers and editorial partners including Barney’s New York, AOL, Saks Fifth Avenue, and Style.com. Lizzy was an integral part of the ShopStyle Australia launch and manages the day-to-day operations of the Australian site.

HELEN ZHU of Chictopia @ www.chictopia.com

After eight years in the web industry, it wasn’t long before Helen Zhu decided to branch out on her own. A Berkeley Graduate with a degree in Mechanical Engineering, Helen partnered with then roommates Corinne Chan and Richard Ho to launch Chictopia in April of 2008. Seeking to spearhead a project that would keep their interest, the three settled on fashion; an industry that, in Helen’s words, “lacked innovation.”

Helen now enjoys doing what she loves in San Francisco, a city she calls home. While she may have gotten a perfect math score on her SATs, Helen isn’t just brains. She also has quite a knack for Salsa and Swing dancing, even belonging to a Swing dance group with husband Ricky. When she isn’t dancing, doing math, or building the Chictopia brand, you can find her watching Gossip Girl and scouring the web for more style photos of Blair Waldorf.

JEN BENNETT of Jendarling Bags @ http://www.jendarlingbags.com

Jen Bennett is founder and designer of Jendarling bags. She started designing garment bags in early 2008 with a passion to create something stylish, yet reusable. Her eco-line has since expanded and Jendarling’s collection encompasses garment bags, shoe bags, totes and pouches. The bags have been featured in numerous press outlets including DailyCandy, Treehugger, Elle UK, San Francisco Chronicle and NBC among others, toting its eco chic qualities. Celeb clients include Rachel Zoe, Renee Loux, Anne Hathaway and the New England Patriots. Prior to Jendarling, Jen worked with numerous start-ups and Fortune 100 companies executing various programs involving PR, event management, online and offline marketing, and social media strategy for clients such as American Express, Sears and Chevron Global Lubricants.

DISCUSSIONS:

What do you use social media for? (e.g., customer service, monitored support, communities, forums, peer-to-peer support, etc.)
How do you engage with followers and readers? What’s working for you? How do you leverage Facebook, Twitter, Google+ or LinkedIn? Facebook Page discussions?
How do you build public interest? Do you engage with bloggers and other online media channels? Do you engage in Twitter chats? Why use #Handles?
Who manages your social media efforts? In-house or third party? Please describe your experience and your future plans for the role.
What metrics are important for social media success? Do you measure your clout or your brand influence? If so, how?
How does social media, PR and marketing affect the bottom line or profitability of a company?
What technologies or companies are you excited about and how can they benefit the fashion industry?
Do you have any advice for people interested in working in fashion social media, PR or marketing?

08/10/2011 - Fashion Bloggers Connect & Mini Trunk Show @ EFactor, HQ

Fri, 05 Aug 2011 06:16:00 -0400

[ L-R: Mira Torres, Alison Messinger, Molly Covert & Amy Gilmer ]

[ L-R: Mira Torres, Alison Messinger, Brad Carrick (Moderator) Molly Covert & Amy Gilmer ]

“SAN FRANCISCO FASHION WEEK (tm) 2011” - FASHION BLOGGERS CONNECT & Trunk Show

WHAT: Fashion Bloggers Connect & Mini Trunk Show

WHEN: 08/10/2011 Weds, 6-9:30pm

WHERE: EFactor’s HQ Office 870 Market St. Suite 828, San Francisco, California 94108

SPEAKERS:

Alison Messinger @ http://www.eclecticalamode.com/
Amy Gilmer @ http://about.me/AmyGilmer
Mira Torres-Montalvo @ http://www.thebeautybohemian.com/
Molly Covert @ http://www.rabbitfootferndesign.com/
Brad Carrick @ Solz Shoes

Retail Vendors:

Cherie Sheery @ http://cheriesherrie.com/
White Petals @ http://www.mywhitepetals.com/
WorkPlayDate @ http://www.workplaydate.com/
Luv.it @ http://blog.omgiluv.it/

FASHION BLOGGERS CONNECT. Where fashion bloggers are given various platforms to promote themselves, network and share new tech and innovative ideas in continuing to revolutionize fashion in San Francisco. Fashion bloggers will discuss how blogging and social media have reshaped the fashion industry and the function of blogging in community building, social activism and dynamic journalism.

SPEAKERS:

1) AMY GILMER - Amy Gilmer is a Social Media Manager & Blogger for the country’s largest wine brand at BBDO San Francisco, writes her own fashion blog and dabbles in freelance writing an online retail blog as well. Amy’s areas of expertise at BBDO include Facebook, Twitter, Blogging, Mobile Applications, Social Media Strategy and Emerging Technologies. Prior to BBDO, Amy worked on Apple’s iPad advertising and devoted a significant amount of time to application research and optimization in the iPad’s first months, with a special interest in fashion apps for the iPad. While Amy’s day job keeps her busy in the wine industry, her true passion is apparel. She follows the social shopping trend very closely and has her finger on the pulse when it comes to sites like Pinterest, Polyvore, Couturious and Chictopia. Visit: http://about.me/AmyGilmer

2) ALISON MESSINGER - “Alison’s background pulls from her studies in the fine arts, her time dwelling in Paris, work in gallery operations and interior design, and an MFA in fashion from The Academy of Art University in San Francisco. Combining these interests came in the form of her blog Eclectic à la Mode, which she calls a ‘haven to bring these elements together… as a sourcebook in the style of tasteful variety for the visually, philosophically, and auditorily inspired.’ EÀLM is a haven for the collective interpretation of taste in style and culture as seen through the eyes of a fashion-obsessed, semi-ocd San Franciscan. Administered in heavy doses, EÀLM offers personal style pics, moody scenery, a moodier playlist, and seat-gripping biographical accounts of adventures in a life of art and fashion. Follow her blog at www.eclecticalamode.com, on Facebook and on Twitter.”

3) MIRA TORRES-MONTALVO is a freelance beauty, fashion, and eco-living writer whose links and articles have been featured on various online publications including San Francisco’s 7×7 and Blackbook magazine. She studied Fashion Merchandising at the Academy of Art University and holds a degree in Psychology from Ashford University. When she’s not indulging in her fashion and beauty product obsession, she likes to paint, horribly sing to music in the car, read trashy fiction, and force feed homemade “gourmet” food to her husband & son. Visit her at ‘The Beauty Bohemian’ @ http://www.thebeautybohemian.com/ and you can e-mail her at torresmira@yahoo.com or follow her on twitter @miratorres.

TOPIC: FASHION BLOGGER 101

DISCUSSIONS:

Describe your blog. What is your inspiration?
How do you publicize your blog? How do you promote yourself as a blogger online?
How do you connect with other fashion bloggers? Why do you connect with other bloggers?
How do you come up with original content or generate fashion ideas to blog about?
What do you consider a good visual to publish on your blog? How do you take great photos to publish? Why good quality of images is very essential as part of your presentation?
What SEO tools do you utilize? Do you use any SEO plug-ins?
Why design is important? Explain what your blog design says about your image.
Share your experience with Twitter and Facebook pages. Explain.

08/11/2011 - Reception & Fashion Exhibit @ 5 Claude Lane Gallery

Fri, 05 Aug 2011 06:13:00 -0400

[ Rubber Dress by Sherrie Audoubert @ http://cheriesherrie.com/ ]

SAN FRANCISCO FASHION WEEK (tm) 2011 - FASHION DISPLAY/ INSTALLATION Reception with Art. DRESS UP/ SHOW UP & Celebrate ‘SAN FRANCISCO FASHION WEEK 2011’

WHAT: ‘FASHION DISPLAYS AND INSTALLATION’ with emerging local fashion designers.

WHEN: Aug. 11, 2011, Thursday. 6-10pm

WHERE: 5 CLAUDE LANE GALLERY, SF, CA 94108

FEATURED DESIGNERS: